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Business Development
The federal government and defense market, with their various agencies and commands, can be confusing. Market penetration often seems daunting, and even seasoned sales professionals sometimes need assistance. Defense Products Marketing makes navigating the process easier and faster for you.
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GSA
The General Services Administration (GSA), also known as Multiple Award Schedules and Federal Supply Schedules, provides access for federal government employees to over 11 million commercial products and services. Any significant federal sales effort includes listing products or services on the GSA schedule.
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FGrowth® Federal Market Analysis
Entering the federal market can provide significant, long-term growth opportunities, but it also calls for companies to have an in-depth understanding of the federal government, existing programs, and procurement, funding and contracting processes. That's why it's important for any company interested in entering the federal marketplace to undertake a comprehensive analysis. . .
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Proposal Development
Developing a successful proposal for federal and state government and military contracts can be a daunting task. It's complex, time consuming, and requires insight into the evaluation process and compliance requirements of the evaluating body. We help our clients develop winning proposals, winning more than $15 billion in federal funding.
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Marketing Communications
Selling to the federal government, especially the Department of Defense, calls for a completely different approach than B2B or BtoC markets. The audience, mindset, funding and jargon are all different. You need marketing communications programs that recognize that and reflect a true understanding of the target customers.