Defense Products Marketing-  the experts in marketing  your products to the  federal government
 

How We Help You Create Sales

For 23 years, DPM has helped companies successfully market their products and services to the U.S. Government. We specialize in vehicles and equipment-related components. When we're part of your team, you’ll instantly access the expertise, contacts, and "customer’s perspective" needed to become a more significant player in the lucrative federal marketplace.

Our Marketing Strategy

DPM uses a multi-tiered marketing approach: We simultaneously market your product to every level of federal manager involved in the buying decision from top decision-makers at headquarters to the actual users in the field. Your product will get maximum exposure to the broadest possible range of customers.

Broad Customer Exposure

  • Every year, we market your products at several dozen buying conferences sponsored by federal agencies -- including the General Service Administration, which buys most of the government’s vehicles. Who attends these conferences? Virtually every user and buyer of federal vehicles and equipment. They come for just one reason to check out their buying options and make contacts that will result in equipment purchases. Just one recent GSA-sponsored meeting had over 10,000 attendees.
  • We mail your literature to potential federal customers using our own continually-updated list of 23,000 potential users. We follow up by telephone and in person. We are also constantly in touch with these people through conferences, visits and telephone.

Personal Briefings

  • We discuss the benefits of your product during our regular personal visits to senior decision-makers at military installations and federal agencies.
  • We will arrange formal briefings on your product to key federal/military decision makers -- or arrange for you to do so. We also will include your product in the many presentations we are invited to make at conferences and in other forums.

Demonstrating Your Product

  • We can arrange to demonstrate your product at trade shows and on Federal installations. We can also involve your product in formal testing and evaluation programs. That gives you a valuable opportunity to demonstrate under actual field conditions how your product can improve productivity and/or lower cost.

These and other DPM services are aimed at just one goal: to inform all potential buyers and users about the benefits of your product — and why it presents their best procurement option.

 

 

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Defense Products Marketing, Inc.
2001 Jefferson Davis Highway, Suite 1100
Arlington, VA 22202
ph:  703-418-1300
fax: 703-418-0034