For
23 years, DPM has helped companies successfully
market their products and services to the
U.S. Government. We specialize in vehicles
and equipment-related components. When we're
part of your team, you’ll instantly access
the expertise, contacts, and "customer’s
perspective" needed to become a more significant
player in the lucrative federal marketplace.
Our
Marketing Strategy
DPM uses a multi-tiered
marketing approach: We simultaneously market your product to every
level of federal manager involved in the buying decision —
from top decision-makers at headquarters to the actual users in the
field. Your product will get maximum exposure to the broadest possible
range of customers.
Broad
Customer Exposure
- Every year, we market
your products at several dozen buying conferences sponsored by federal
agencies -- including the General Service Administration, which
buys most of the government’s vehicles. Who attends these conferences?
Virtually every user and buyer of federal vehicles and equipment.
They come for just one reason —
to check out their buying options and make contacts that will result
in equipment purchases. Just one recent GSA-sponsored meeting had
over 10,000 attendees.
- We mail
your literature to potential federal customers using our
own continually-updated list of 23,000 potential users. We follow up by telephone
and in person. We are also constantly in touch with these people
through conferences, visits and telephone.
Personal
Briefings
- We discuss the benefits
of your product during our regular personal visits to senior decision-makers
at military installations and federal agencies.
- We will arrange formal
briefings on your product to key federal/military decision makers
-- or arrange for you to do so. We also will include your product
in the many presentations we are invited to make at conferences
and in other forums.
Demonstrating
Your Product
- We can arrange to demonstrate
your product at trade shows and on Federal installations. We can
also involve your product in formal testing and evaluation programs.
That gives you a valuable opportunity to demonstrate —
under actual field conditions —
how your product can improve productivity and/or lower cost.
These and other DPM services
are aimed at just one goal: to inform all potential buyers
and users about the benefits of your product — and why it presents
their best procurement option.